– Popular Content Management System (CMS): WordPress is the most widely used CMS globally, powering around 40% of all websites on the internet. – Versatility: It is flexible and can be used to create various types of websites, including blogs, business websites, e-commerce stores, portfolios, and more. – User-Friendly Interface: WordPress has a user-friendly interface, making it accessible for beginners and non-technical users to build and manage websites. – Extensive Theme and Plugin Ecosystem: It offers a vast collection of themes and plugins, allowing you to customize and extend the functionality of your website easily. – SEO-Friendly: WordPress is designed with SEO best practices in mind, providing tools and plugins to optimize your website for search engines. – Community and Support: Being a popular platform, WordPress has a large and active community, offering support, tutorials, and resources for learning and troubleshooting. – Job Opportunities: Knowledge of WordPress can open up job opportunities in web development, content management, digital marketing, and freelancing. – Regular Updates and Security: WordPress receives regular updates to enhance performance, add new features, and address security vulnerabilities, ensuring a stable and secure platform. – Mobile Responsiveness: With the increasing use of mobile devices, WordPress provides responsive themes and plugins that adapt to different screen sizes. – Cost-Effective Solution: WordPress itself is open source and free to use, significantly reducing the cost of website development compared to custom-built solutions.